We at Left Coast Letters were recently sent an email from a member of the Keep A Breast Foundation. In a new campaign to help spread a toxin-free lifestyle to the youth, KAB started the Non Toxic Revolution. Rather than attempt to put their story into words, I’ll let them explain themselves…
The Keep A Breast Foundation announces the Non Toxic Revolution campaign. The goal of the Non Toxic Revolution (NTR) is to inform and educate young people about the dangers of toxic chemicals in our environment and food supply and the link to breast cancer. The program focuses on prevention as a means to maintain long-term health and well-being by providing alternatives so that young people everywhere can make educated decisions.
Keep A Breast has partnered with the design firm Studio Number One founded by artist Shepard Fairey, to create a campaign that will –––––– encourage youth to embrace prevention as a deterrent to breast cancer and other diseases. NTR strives to enlighten youth about some of thecommon toxins that scientists and informed health advocates are advising thepublic to avoid. Keep A Breast believes the more this generation understands, the better choices they will make to stay healthy and cancer-free.
“I have been a supporter of The Keep A Breast Foundation for over 10 years,” stated Fairey. “When they asked me to be a part of their Non Toxic Revolution initiative, I jumped on the chance to help create images. Social causes and issues related to art is what drives the Obey Awareness projects, so a graphic program for Keep A Breast to raise awareness about toxic chemicals was a perfect fit. Breast cancer prevention is personal for me because I have lost two Aunts to breast cancer, and my Mother is a breast cancer survivor. I feel privileged to work with KAB and hope that the work my studio, Studio Number One, and I created can be helpful to this important cause.”
The campaign that launches today includes information on how to make your environment non toxic by following ten simple rules for different aspects of your life including: Your House, Your Mouth, Your Body, Plastic Sucks, Heart and Soul and Your Pet. Visit wwww.kabntr.org to learn how NTR will break down scientific journals into easy to read and comprehend tips, as well as educate people on how they can get involved and petition for safer products and better legislation.
NTR will embark– on a 8-city tour to help inspire and educate young people about toxic chemicals infecting our food, products, and environment. The campaign tour will strive to be as non toxic as possible starting with a truck converted to run on vegetable oil – With a team of volunteers, artists and activists embedded in each city, the tour seeks to educate, inspire and activate individuals to be more aware of the harmful and cancerous toxic chemicals found in our food and environment have on all of us.